The CocaCola Company needed to reorganize the content on their homepage.

Goals: Direct traffic to top news stories, assist in search by adding a tag-cloud that mixed top search items w/ promoted items, downplay chicklets (carreers, investors, press) but still keep above the fold. Target screen size and fold were very important factors for this client - so that was indicated as well on the wireframe.

Innovation: since some elements of the page were not part of the scope for change - I took a screen grab of the existing page and inserted the wireframed sections into the image. This helped the client intuitively understand which items would be altered and which were staying the same.

www.thecoca-colacompany.com

Herbal Essences needed a complete overhaul of their existing site, which had previously been created almost entirely in flash.

Goals: Resolve major issues: searchability, ease/cost of updates, and ADA compliancy (content available for people with poor or no vision and other sensory limitations). Develop a new framework for existing content, planned expandability for future integration of social commenting and ratings. Utilize a new CMS framework for delivering content.

The redesign was so successful that this framework became the template for Herbal Essences websites globally.

www.herbalessences.com