I’m a user experience architect who has spent the last decade successfully helping companies improve their user experience, information architecture, usability research, and visual design.

In my career, I have worked on a diverse range of interesting and challenging projects.  These were often global in scope, and usually spanned desktop, tablets and phones.


I've done work for these companies

A few work samples

A lot of my recent work has been for global publicly traded companies. Out of respect for those businesses, I have excluded anything that was not already publicly available online (so no wireframes, sitemaps, etc).  Feel free to contact me to have a conversation about that work.


Work Experience

Product Designer at Facebook


Product Designer for the App Ads ecosystem at Facebook.

Lead Designer at Scaled Inference

OCTOBER 2014 - MAY 2015

Lead designer for a machine intelligence startup in the heart of silicon valley. Responsible for all branding, user experience and visual design. 

During my time at SI, I created multiple product concepts, user experience flows, wireframes and sitemaps.  I also learned a lot about designing for machine intelligence and data visualization, researched the machine learning industry and competitive landscape, designed two brands (parent and product), and did any other misc design tasks that were helpful. 

SI is based in Palo Alto, and I worked remotely from Seattle.


Senior User Experience Designer at Amazon.com


In 2014, I was the lead senior user experience designer for all shopping navigation at Amazon.com.  I spent most of that year planning a large scale re-design for the global navigation that spanned all platforms and devices, overseeing a revamp of the Kindle/Android tablet nav, working closely with front-end dev to update and optimize the nav code-base, and collaborating with our partners in China on a more CN-centric solution.  In 2013 I was the lead senior ux designer for Amazon's Clothing, Shoes & Jewelry department, where we did an overhaul of the entire taxonomy and fundamental user flows. That project launched summer 2014 and had a very significant positive impact on revenue.  I also did a lot of misc updates, including a new department landing page.

For both of these roles, I was responsible for the desktop, tablet and phone versions of the Amazon.com website in all countries, as well as the shopping apps on iOS, Android, Kindle, and Windows tablets and phones. All designs were driven by quantitative and qualitative data, based on user behavior observed via site metrics and usability testing.


Senior User Experience Designer at Abercrombie & Fitch


When I joined A&F, the first thing we did was overhaul the taxonomy and navigation (header & footer) on all sites, which improved overall usability (and sales). Then we redesigned checkout, updated my-account, added search, improved the product detail page, and added a mobile version of the website. I planned and oversaw global usability research in multiple countries, built our own internal usability lab, managed a usability researcher and designer, and created a concept for a hybrid persona / user demographics document. We did this for all four A&F brands at the same time (A&F, abercrombie kids, Hollister, Gilly Hicks).  Lastly, right before I finished at A&F, I did a website redesign concept.


Freelance Graphic Design, User Experience & Information Architecture


Craft & Motive, and Leimgruber Ltd. were two Design, UX & IA consulting businesses that I started.  They are combined here because they represent similar work.

While consulting, I did work for Honda, The Home Depot, Bath & Body Works, Joyent, TypePad, Amerisource Bergen, TravelPort, The Ohio State University (both the Medical Center and the Alumni Association), Harley Davidson, and Abercrombie & Fitch. I stopped consulting once I began working full time at A&F.


Information Architect & Graphic Designer at Resource Interactive

JULY 2007 - MARCH 2009

Various work including site maps, wireframes, user flows, content audits, style guides, design concepts and production. 

While at Resource, I researched and designed a global site architecture and UI that consolidated 39 different websites for the biggest hair care brand in the world (Pantene). I also designed a site architecture and UI for Herbal Essences that they chose to use as their global design, helped optimize AutoZone's e-commerce site, created pitch concepts for Coca-Cola, HP and Lean Cuisine, built a style guide for The Scotts MiracleGro Company, and worked on numerous websites and micro-site experiences for Clairol, Head & Shoulders, Aussie, and The People's Choice Awards.


What people say about me.

"Jason is honest and full of integrity, always curious, with an astonishing patience which helps him to see beyond the trees for the forest ahead. He engages at the point where respect for the user naturally overlaps with respect for product goals, helping to build and sustain tremendous credibility with peers and stakeholders alike. I would work with him again in a heartbeat." - Josh Lovejoy
"Jason is a brilliant UX designer and usability specialist. I have always been impressed in how he is able to recognize what the customer wants and then quickly articulate those needs in both understandable IA specifications and UX designs." - Bob Hale
"Jason possesses a rare and powerful combination of skills. He is a graphic / interactive designer who also is highly analytical and inquisitive. Jason always is gathering facts and watching trends to make informed decisions. His recommendations and design solutions are well considered. He is adept at organizing vast amounts of information and creates a meaningful and usable structure or hierarchy for housing that information. " - Edd Johns
"Jason is a rare find: he is a talented designer with an appreciation for information architecture and technical implementation. In our projects together he has worn a variety of different hats, all equally well. He is an incredibly intelligent and well-spoken individual, an asset to any team. I always look forward to working with Jason." - Andrea Hill
"Jason is methodical, organized, and truly gets into the mindset of the user before making decisions. After implementing navigations, single page sites, and full web applications with him, I can say with confidence that he understands the complexities of not only designing but also developing products."  - Adam Jeffries
"Jason designs the kind of customer experience that opens doors, settles disagreements and inspires people to move mountains." - Jen Walsh 
"Jason has a thorough yet practical approach to user experience design--comprising observation, analytics, and competitive analysis. His UX recommendations are informed, thoughtful, and balanced with the realities of complex web development in a fast-paced e-commerce environment. " - Jay Sylvester
"I love having Jason in brainstorming sessions because he breaks the team out of habitual ways of thinking." - Susan Miller
"I've had the opportunity to work on several projects with Jason and can honestly say he would be one of the first people I would want to tap when putting together a new team. Jason has the ability to see things from a unique angle which allows him to contribute imaginative solutions to difficult problems. He understands the big picture, gets along with everyone without being insincere, and influences others without offending. His ability to shift focus rapidly and wear many hats has made him a valuable member of our organization." - Jessica Ried

Feel free to say hi.